Bhutan’s annual Rhododendron Festival was held in full splendor in Trashigang’s Merak gewog on April 10, 2025, drawing thousands of visitors, including local citizens, tourists, and international dignitaries. His Majesty the King attended the closing ceremony, emphasizing the event’s cultural and ecological importance.
The festival showcased Bhutan’s national flower in full bloom, with various species on display. Traditional Bhutanese music, folk dance, and handicrafts added vibrant color to the three-day celebration. Eco-tourism booths promoted environmental awareness and local biodiversity.
Residents of eastern Bhutan, especially local vendors and tour operators, benefited economically from the surge in visitors. For Bhutan, the festival is a key example of how tradition and conservation can go hand in hand. Organizers hope to expand the festival’s reach internationally in future editions.
