Agency: In the quiet town of Paro, far from the buzz of international music scenes, a young Bhutanese man is trying to rewrite the story of music in Bhutan. His name is Jamyang Singye, a 26-year-old entrepreneur who returned from Australia, not to pursue a career abroad, but to start something deeply personal, a platform called Rhythm and Bhutan.
The idea behind Rhythm and Bhutan is simple but powerful: to create a home for Bhutanese music and only Bhutanese music. “There are so many beautiful old songs that are no longer available anywhere,” Jamyang said. “Even when we search on YouTube or Spotify, we just cannot find them. That is when I realized, if no one does something, these songs might disappear forever.”
His platform is designed to preserve and promote both old and new Bhutanese songs, making them more accessible to the people. Rhythm and Bhutan has started gaining attention through social media, especially Instagram and TikTok, where Jamyang features local artists, promotes their new releases, and shares forgotten classics with fresh audiences.
