Bhutan has launched a new eco-tourism campaign aiming to attract environmentally responsible travelers, with a focus on nature trails, village stays, and cultural immersion. The government hopes to boost the economy without straining the country’s fragile ecology.
The initiative comes with updated visa norms and incentives for local guides and homestay operators. Sustainable travel forums in India and Nepal have welcomed the model, with several Darjeeling and Sikkim-based firms exploring joint itineraries.
This policy is aligned with Bhutan’s “Gross National Happiness” philosophy and may inspire similar practices in eco-sensitive Indian hill states.
