Pineapple farmers in Durungri village of eastern Bhutan have sold around 100 metric tonnes of fruit so far in 2026, earning approximately Nu 4.5 million.
The Durungri Pineapple Group has 50 members cultivating nearly 40 acres of land in Pema Gatshel district. The group’s production has grown significantly from 13 metric tonnes in 2022, when it was formed, to nearly 79 metric tonnes during the 2026 summer harvest. Farmers harvest pineapples twice a year and sell their produce to Bhutan Agro Industries Limited, which processes the fruit into juices and squashes at its plant in Mongar district.
With a selling price of around Nu 45 per kilogram, individual households earn between Nu 22,000 and Nu 250,000 annually. Regular market access and collective farming have helped boost production and make pineapple the village’s main cash crop. Known as Bhutan’s Pineapple Village, Durungri is now emerging as an example of how organised farming and reliable buyers can strengthen rural incomes.
